Our Story
A Mother’s NICU Journey of Love
As a mum to a beautiful baby who was born at just 27 weeks. Our NICU journey inspired me to start my own small business, creating thoughtful products to support other premature babies and their families. Every item is made with love, care, and understanding — because I know firsthand how much these little things can mean during such a challenging time.
I’m Ioana, and this is Aubrey — my preemie who inspired Little Hugs & Co
New Arrival
Beautifully Functional Consciously Crafted
Beautifully Functional Consciously Crafted
A calming, modern banner featuring soft green abstract shapes and delicate botanical lines, highlighting a collection of supportive affirmation cards designed for NICU parents and caregivers. The gentle aesthetic reflects comfort, hope, and encouragement
Celebrate every precious moment with keepsakes that honor your baby’s journey from their very first breath. Gentle designs, timeless memories, and love captured in every milestone
Gentle, hand-crafted comfort for the tiniest warriors. Our soft crochet companions are designed to bring calm, reassurance, and a touch of joy to newborns—especially those who need a little extra strength in their first days. Made with love, created for courage
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Find more inspiration on our Instagram.