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Little Hugs & Co

Our Story

A Mother’s NICU Journey of Love

As a mum to a beautiful baby who was born at just 27 weeks. Our NICU journey inspired me to start my own small business, creating thoughtful products to support other premature babies and their families. Every item is made with love, care, and understanding — because I know firsthand how much these little things can mean during such a challenging time.

I’m Ioana, and this is Aubrey — my preemie who inspired Little Hugs & Co


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Tiny Beginnings
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Big Love

Beautifully Functional Consciously Crafted

Beautifully Functional Consciously Crafted

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Happy Customers

Stunning Quality & Meaningful Moments

Such beautiful NICU milestone cards! The designs are gorgeous, the quality is fantastic, and they help turn the toughest days into little moments worth celebrating.

Richard

Well-Made and Easy to Read

I really love this sign. It’s clear to read, well made, and as the mum of a premature baby, makes outings feel so much easier not having to make sure no one gets too close. It also looks nice on the pram! Even my paediatrician commented on how helpful it was. Great quality and such a good idea!!

Laura

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